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Introducing
The Choices We (don't) Make
A groundbreaking new theory on Ego, Human Values, Consciousness, and Emotional Intelligence.
What if mastering your choices could transform your life? This book unveils the keys to understanding your Ego and living with clarity and purpose.
In The Choices WE (don’t) Make, Augusto do Carmo presents a revolutionary framework for understanding the Ego and its profound influence on our lives. Moving beyond traditional psychology, this groundbreaking work introduces the principles of self-mastery, the Observer, and the moral structure that governs human choices. By mastering these forces, readers can transcend emotional suffering, develop emotional intelligence, and unlock the clarity needed to live with purpose and autonomy.This book takes readers on a transformative journey: exploring the intricate dynamics of the Ego, revealing how principles—not fleeting values—shape our decisions, and empowering individuals to cultivate emotional resilience and self-control. Unlike typical self-help books, The Choices WE (don’t) Make is rooted in actionable insights and real-life applications, offering clarity on the invisible forces that influence behavior. The result? A practical, results-driven path toward self-mastery, where readers can break free from reactive patterns and step into a life of conscious choice.
Who is this book for?
This book is for anyone who seeks clarity, self-mastery, and transformation:
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Individuals struggling with emotional challenges or recurring patterns in their lives.
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Those curious about the Ego, its mechanisms, and how to harness it.
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Leaders, coaches, and thinkers eager to deepen their understanding of self-awareness and emotional intelligence.
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Anyone tired of superficial solutions and looking for a profound, results-driven approach to life’s complexities."
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The author
Augusto do Carmo is an Emotional Intelligence coach, social businessman, Aikido master, and the creator of Ego Dynamics Theory.
Drawing from years of coaching individuals to achieve profound personal transformations, Augusto offers a groundbreaking perspective on the human mind, values, and emotional intelligence. His innovative methods have already changed the lives of dozens, guiding them to self-mastery, autonomy, and inner peace
"This book is my contribution to a more awaken society. One in which self-control and emotional intelligence assume the position long occupied by spiritual traditions. It's time we, as a society, begin to realize that mastery over oneself is the only path towards spiritual development"
Augusto do Carmo